News Airport Authority

RELEASE – Reno-Tahoe International Airport Celebrates Harley-Davidson Store Opening

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RENO, Nev. – If you were  “Born to be Wild”, head out on the highway to Reno-Tahoe International Airport at 10 a.m. today for the grand opening of the new Harley Davidson merchandise store located pre-security in the airport terminal.

Who:      Reno Harley-Davidson at RNO

                Airport Vice Chair Jessica Sferrazza

                Airport President/CEO Marily Mora

What:     Grand opening celebration with a riding demonstration, giveaways,

                and a one-of-a-kind “ribbon” cutting … because we don’t cut ribbons

Where: Main terminal, ground floor.  Directly past ski sculpture.  Pre-security.

When:    10:00 a.m.

                Today, June 24, 2019

Harley-Davidson is the newest store to open at RNO and the second location in northern Nevada for Reno Wise Riders, Inc., a subsidiary of the Wise Auto Group.  In the last half decade, the Wise Auto Group has expanded to also include 11 automotive dealerships and a third Harley-Davidson franchise location in northern California.

RNO’s Harley-Davidson store will carry a variety of memorabilia including commemorative Reno Harley gear.


The Reno-Tahoe Airport Authority receives no state or local funding. All operating revenues are derived from tenant and concession fees. The Reno-Tahoe International Airport (RNO) is the 63rd busiest commercial airport in the United States, with more than 4.2 million passengers per year. For more details, visit